The Challenge

The ‘high street’ e-shopper is frequently driven by brand association and can be very fickle in nature. GEON has served the Retail sector for many years and has helped our customers meet the challenges of a fluctuating marketplace – namely:

• Gaining brand recognition
• Getting customers in the door
• Creating an in-store experience that builds loyalty and retention

GEON’s Solution

As the guardian of your vision, GEON will ensure your brand is accurately displayed through all media formats. Our digital asset management system is designed to ensure your most recent logos and designs are protected in a secure environment.

Our data management capabilities capture information directly from your point-of-sale areas. GEON ensures messages and unique offers are tailored for local area marketing. This is achieved through our web-based local areas marketing tool, enabling you to create variable product catalogues that can be produced at a local level but under the guidance of a national standard. It’s the perfect way to stay relevant to your customers and react quickly to any competitive offers.

All of which is delivered through impactful point-of-sale that improves the in-store experience and lures customers back. For example, Agfa’s latest innovative device, ‘The Annapurna’, means we can print from roll or direct to flat substrate – in other words, we can print your posters and banners directly onto any flat, rigid surface, even carpet and glass. The inks are fully UV, so they’re ideal for posters, point-of-sale and outdoor materials.